Question 3 - What have you learned from your audience feedback?

To gain audience feedback, we created a focus group on Facebook. This example of a media 2.0 technology allowed us to bring together a group of people online, so that we could post either work from the print stage or music video and we could get feedback any time and also interact with our audience. Here are some examples of the audience feedback we received on Facebook:
























From these comments I think its obvious that we need to develop our narrative a lot more in order to make sure that the audience actually know what is happening. Even though not all music videos have to have a complete and obvious story, or even a narrative at all, I think because our song wasn't very entropic at all, we needed to give an obvious message.
The direct effect on our audience was what we expected really, as they felt entertained and that's what we intended the effect to be and we didn't was them to feel educated or inspired for example.
When looking at the Cultural Studies Approach to the audiences reading of our text, its fair to say that they took a negotiated reading as they recognise the values given by the video as legitimate and accept them in general. However, because they didnt fully understand it at all times, they had to adapt their reading of the text to fit in with their experiences and interests.
I think because of the simplicity of the narrative, the sort of cultural capital they would need to understand this text would be one you would get from watching anything with an ordinary narrative in and they would require a vast amount of intelligence to be able to understand the video.

The uses and gratifications approach would say that our audience was an active audience meaning they actively choose what they watch. It also says that they use this media to gratify a particular need or want. In this case, I think our video is purely for entertainment as opposed to surveillance or education for example.

One person who gave us feedback said that' to improve you should have perhaps spent less time on your guitarists and more time developing a storyline for the character in the narrative. Perhaps introduced a 4th character to interact with him?'

If I were to go on to alter my work, i think the main area i would concentrate on would be the narrative in our music video. This is because, in most of our feedback, it was said that the narrative was not really understood or there wasnt enough of a story or even enough shots of the narrative. It was also said, by a couple of people who gave feedback, that they didnt actually understand what was going on at all. Therefore i would like to develop the narrative much more making it much more interesting and hence, the whole thing much easier to understand .

Something else that I might do, would be to remove certain shots that the audience thought didn't particularly work. Also I think I would add a larger variety of shots so that there is less repetition.