Music Video Planning: Risk Assessment

Risk	Potential outcomes	How to prevent risk
Weather conditions causing icy/ wet surfaces	Serious injury, head injury	Plan to film on days where weather conditions are suitable.
Falling down steep hills	Serious injury	Make sure filming area isn’t anywhere near steep surfaces
Tripping over equipment	Likely to be not very serious injury	Make sure equipment is away from areas in which people may be moving around.
Tripping over rocks/rabbit holes etc	Serious injury, twisted ankles etc	Make sure the area we are filming in is clear of rocks stuck out of the ground etc

Music Video Planning: Choreography/Movements & Blocking

Choreography/Movements


The lead guitarist is at the forefront of the music video and is the member of the group who is going to hold the most screen time so here are some images that represent some of the choreography he may be involved in:

The lead guitarist will strike some rock poses as seen on the left and right.


The bassist really needs to look like they are really into playing the song so that it makes the video more believable. Similarly, the drummer needs to look like they are also physically involved in the filming process and make it look like they are putting a lot of effort into their 'drumming': Facial expressions are likely to be a big part of the drummer's choreography for instance.


Blocking



 In terms of the positioning of the band, we are going for a traditional 'triangle formation', which involves the drummer at the back and the 2 standing band members at the front. We chose this because we felt it would mean the band would be more accessible as a group when shooting and it wouldn't limit our selection of shots like other formations might.

Music Video Planning: Cast

Rory Bailey :Rory Bailey: Lead guitar/vocalist

James Inglis: Bass guitar

Morgan Jarvis: Drums

Music Video Planning: Photos of Location

These are some photos of our location we are filming our music video in.

  

 

Music video animatic

We created an animatic of the first 45 seconds of our music video, including both narrative and performance parts, to give a feel of what our finished music video will look like. The animatic doesn't contain all of the shots we will use in the final video but as they are sketches of shots it wouldn't be very time efficient.

Research and Planning: Costumes and Props

Costume/Prop Item	Source	Potential Cost
Jackets used in digipak	These jackets are already owned by the actors	Nothing
Other items of clothing also used in digipak, including dark jeans.	Already owned by the actors	Nothing
Guitar x2	Most members involved in video own a guitar	Nothing
Possible use of drum kit	Two of the members own a drum kit for possible use	Nothing

Props:


Two guitars are needed but are easily accessible.









The use of the drums will depend on weather conditions and also how easily we will be able to transport them to the location.

Research and Planning: Time Management

Deadlines

• research and planning- 18/12/11
• Draft music video- 27/01/12
• Final music video- 10/02/12

Task	Start/Finish Date	Other Info
1)    Filming for draft music video	Week commencing: 2nd January 2012 Week commencing: 9th January 2012	Duration: 2/3 hours a time. If we finish filming early we will move straight on to editing. Some filming may take place over Christmas holidays.
2)    Editing draft music video	Week commencing: 16th January 2012 – 27th January 2012	Duration: 2 weeks (lesson time). May finish sooner in which case we will move straight on to filming/editing the real music video.
3)    Filming for final music video	Narrative section to be filmed in the first 2 weeks back after holidays (4th January 2012).	Duration: 2 weeks. Performance shots will be filmed with the draft video.
4)    Editing final music video	Editing of the final music video will take place in the 2 weeks prior to the final deadline.	Duration: 2 weeks

Final Advert

Here is my completed magazine advert:

Final Digipak

Here is my completed digipak:

Audience Feedback

To get some feedback from the audience this advert and digipak are aimed at, I created a focus group on Facebook. The main feedback I received was spelling and grammatical corrections, suggesting that there were no real problems with the look or layout of the digipak and advert. This meant that I didn't have to make any big changes to either one.

Print task plan

Here is the plan of how I will use my time to create my digipak and advert.