My second magazine advert analysis will be of this Foo Fighters advert, advertising their greatest hits album.
Thursday, 10 November 2011
Wednesday, 9 November 2011
Redundancy and Entropy
Redundancy is when something has a highly predictable or conventional message. It is useful to communicate a message although the information in this message will be very limited.
Entropy is unpredictability or a text which contains unpredictable elements. This will have the ability to convey a bigger message than a redundant text.
The audience and genre for our music video is fairly mainstream. This means that our music video, digipack and magazine advert ought to be fairly redundant where the idea is fairly simple, but is communicated to the audience fairly easily therefore these must be easily understandable. However, our audience isnt completely mainstream so we will be able to make our video have some entropic ideas.
Entropy is unpredictability or a text which contains unpredictable elements. This will have the ability to convey a bigger message than a redundant text.
The audience and genre for our music video is fairly mainstream. This means that our music video, digipack and magazine advert ought to be fairly redundant where the idea is fairly simple, but is communicated to the audience fairly easily therefore these must be easily understandable. However, our audience isnt completely mainstream so we will be able to make our video have some entropic ideas.
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